‘Australia’ Marketing Campaign and Unofficial Videos
October 5th, 2007
The Sydney Morning Herald reports that Tourism Australia is in discussions with Baz Luhrmann about creating a massive marketing campaign centering on Australia. The campaign would highlight areas other than the usual major attractions, and possibly incoporate the movie’s romance to promote Australia as a romantic destination. A spokesman for 20th Century Fox said Luhmann would be “thrilled” to work with the tourism body, but Tourism Australia has so far declined to comment.
On a separate note, two ‘unofficial’ trailers for Australia have recently been posted on You Tube. One is entitled Australia Trailer and the other Australia Trailer: Fair Dinkum Version. They are both entertaining spoofs and worth a look!
Sources: The Sydney Morning Herald, You Tube