Happy Australia Day!

January 26th is a day when everyone from the land down under can celebrate their country and nationality. No doubt this time next year will hold some interesting promotional events in store for us all. Already there is talk about how to best optimise the marketing possibilities using ‘Australia’ as a vehicle to reach untold masses of people.

“As its name suggests, the 20th Century Fox film is set against the vast sweep of the Outback, which - along with the country’s coastlines and cities - has been the focus for selling Australian locations to foreign film-makers for the better part of a decade. The marketing possibilities for the film have not been lost on iconic Australian companies such as Qantas and Telstra, as well as Tourism Australia, which is holding discussions with Luhrmann on the tourism opportunities stemming from the film.”

“We are seizing the day and saying it’s possible that a large-scale picture could be made here,” Luhrmann told The Australian newspaper, adding that no other market at the moment could assemble a local story, director, crew, stars and budgets on the scale of Australia - apart from the US.

source: abc.net.au

January 26th, 2008