Tourism Australia Promotional Campaign

The Tourism Australia website has launched a massive section dedicated to promoting Australia, both the movie and the country, and has revealed that the movie will be distributed to 70 countries, with the DVD release to follow around March/April 2009.

“The release of Baz Luhrmann’s epic film Australia, presents the Australian tourism industry with the greatest promotional opportunity in many years. As a global film event, and with the extraordinary power of films in stimulating tourism, Tourism Australia sees Australia the movie as acting as a catalyst to motivate people to travel to Australia now and for Australians to rediscover their own country… To capitalise on this marketing campaign, Tourism Australia is working directly with the film’s creators, Bazmark Inq and Twentieth Century Fox to turn this opportunity into real economic benefits for the tourism industry and the broader community.”

Source: Tourism Australia

June 15th, 2008