Fox Repositions ‘Australia’ in the Box Office Race

August 28th, 2008

Nicole Kidman’s in London and Hugh Jackman is walking around Sydney clean shaven. Yes folks, the filming of pick-up shots has concluded! However, dont start counting your sleeps until the premiere of Australia just yet, because there’s been a slight change in plans.

The departure of the highly anticipated fifth Harry Potter installment has created quite a shuffling frenzy in the scheduling department of many major film companies. With the wizard vacating the November 21st position, and being held over for release until next year, many major films have quickly jockeyed into prime marketing position to round out the season.

Not surprisingly, one of the first to stealthily move in for the kill was the well known Bond enterprise, further creating a ripple effect. Executives have been left to question which is the right release date for their films. Originally being slated for a November 13/14 release, Australia has skipped in to the (pre-thanksgiving) position left vacant by Potter, November 26th. Variety reports that this date will be used for the American and Australian release.

Other movies set for release on November 26th include, Transporter 3 and Bolt. Obviously utilising this date without the immediate presence of a pre-existing brand debuting simultaneously is an effort to see the Bazmark film maximise its box office presence.

source: Variety

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