Film Promotion Steps Up a Notch with QANTAS

During September Australia’s famous airline, QANTAS, launched its ‘Australia’ campaign; the airline’s biggest promotion since the Sydney Olympics spokesperson, Wooldridge, says. “We’ve literally taken over the airline,” with Australia images and logos incorporated into most Qantas branding, including boarding passes.

Having recently flown with QANTAS australiamovie.net can safely report that the above comment is not an understatement. Anyone flying with QANTAS will not escape knowing about this movie. Boarding passes branded with information on how to win a trip to the Sydney premiere, a special in-flight preview and exclusive interview with Hugh Jackman, and even after exiting the plane the welcome bombardment continues. Entering and exiting the plane, the portable walkways are filled with half a dozen framed posters, each QANTAS gateway has a different billboard featuring one of the three character posters previewed just recently. Need to check your Arrival/Departure info on the large screens? You’ll find a large billboard for Australia above those monitors also. As you go to collect your baggage, you may think you’ve heard the last of Baz and his team…what was the name of that movie Kidman and Jackman are in again? Oh that’s right AUSTRALIA….says the giant indoor (but outdoorsized) billboard as you stand waiting more than long enough for your baggage to reach your hands. …and driving out of the airport, you’d want to tell your friends and family about what you’ve just seen, right? Well of course as you’re leaving they have luminous billboards of our lovebirds kissing in the rain. Promotional bliss.

Previously announced promotional partners Tourism Australia and RM Williams are now also joined by Coopers, Kirks, Natio, Telstra BigPond, News Limited and Jacob’s Creek. If they’re anything like this latest partnership the public awareness for this film will be huge!

September 18th, 2008