Australia Tourism Campaign Launch!

Tourism Australia and the internationally renowned film-maker Baz Luhrmann and his team have created a new sophisticated destination campaign to make Australia the ‘must visit’ destination for travellers around the world.

Aussies, tune in to A Current Affair tonight to see Baz discuss his vision for the campaign, or view it at ACA online.

And catch the Today Show tomorrow morning (view here) for your first look at the two cinema and television ads which will be shown around the world over the coming months.

To see the ads, and to download supporting information and background on this fully integrated campaign for Australia, visit tourism.australia.com.

View campaign Ad #1 – Billabong Film

View campaign Ad #2 – Boab Tree Film

October 7th, 2008