Tourism AUSTRALIA 68 Page Magazine

To coincide with the release of Australia Tourism Australia, in partnership with News Ltd, has produced a 68-page magazine celebrating the movie and showcasing amazing Australian holiday experiences.

The magazine will appear as an insert in this weekend’s The Weekend Australian and will be supported with an in-paper promotion and point of sale posters distributed to newsagencies nationally.

A national cinema sampling program from 27 November until March 2009 will see the magazine available at high traffic cinemas and outdoor cinemas including St George, Moonlight and Starlight with copies also appearing nationally in Qantas Club lounges and scans in our gallery soon!

…Thinking of an Australian holiday based on the movie? Visit the Tourism Australia Movie micro-site.

November 20th, 2008