‘Australia’ is #1 at the Australian Box Office

Australia is the #1 movie currently showing in the land down under, despite strong competition from powerful blockbuster favourites such as High School Musical 3 and Bond. With a domestic intake of $9.6 million USD from 12 days of showing its reported that cinema chains are quite satisfied with the film’s staying power.

” ‘Australia’ has probably exceeded my expectations,” said Kieren Dell, CEO of five-site regional New South Wales circuit Majestic Cinemas.

Peter Cody, film manager of large chain Greater Union, said, “It held up remarkably well over the weekend; the percentage drop was quite low in comparison with most big films. We were very happy.”

It’s no secret that this film has an older target audienced, so it is believed the release of teen sensation, Twilight, next week will have little impact on the film’s performance. Good word of mouth is continuing to spread, critics be damned and the film is picking up a lot of repeat viewers, with audience members seeing the film several times.

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source: Variety

December 8th, 2008