Australia Adds Up
Only a mere days ago Australia was given wider international release into countries such as the UK, Germany, Italy and France; and filmgoers have flocked to see the epic over the holiday period. As the movie was released less than a week ago full Box Office figures are not yet available, however Variety is already reporting that the film is number one in Spain with a taking of $6.26m AUD, and doing just as well in France and Germany with $11.38m AUD between the pair. Slightly slower on uptake is the UK where the film opened at number 3 reports The Australian.
At home Australia continues to gain an audience. After spending several weeks at number one the film dropped to fifth place this weekend due to the influx of new films being released, but surprisngly against the trend it was the only film to increase its intake by three percent on the previous weekend. Perhaps showing that a lot of the adult target audience had waited until their holidays to catch the film. Based on AUD figures from UrbanCinefile, after five weeks of screening Australia is now at $25,281,120, which is interestingly still marginly ahead of blockbuster Titanic which took $25.8Mil in six weeks of screening down under. Also of note, Australia has replaced Crocodile Dundee II in the Australian Box Office hall of fame as fifth ranked homegrown movie of all time. Next in line for dethroning is Luhrmann’s own Moulin Rouge! with a taking of $27.7Mil it seems entirely possible!
What does all this mean? Overall BoxOfficeMojo states that as of December 30th Australia has currently made apx $91mil USD ($129,493,000AUD). With this fresh and successful wave of foreign market release Australia can enter 2009 with a steady and postive outlook for those who are interested in more than just artistic merit.
with thanks to: jackson_bay_mystery
January 1st, 2009